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The second quarter of 2009 was ’s yet another difficult quarter in terms of ‘ advertising. The global economic crisis has forced ’s company to lower its budget for promotion and all had heavy retaliation on what the world instead of ‘ Publishing: radio, TV and newspapers are due to the flow of money that the media centers bear in support of content, but the fall in recent months is creating a heavy earthquake intended to subvert hierarchies before. In this context the Internet lives as a story, but the Web is now beginning to suffer the bust of the crisis despite a strong resistance that had hitherto protected the industry from a particularly bad data.

L ‘investigation IDC estimate for the second quarter of 2009, a fall of 5% for l ‘ advertising online versus the second quarter of 2008, rising from 14.7 billion dollars in total to 13.9 billion. While l ’seems to rule the east l ‘ onda d ‘impact of the crisis (with good results especially in Japan and in ‘ the Pacific), the fall in the West more and heavier U.S. investment have dropped by 7% in the reference quarter from 6.6 billion dollars to 6.2. According to IDC, the route will not be reversed soon for the next six months are expected to still pushed downward, but the percentages should be minors waiting to go back really to grow by half of 2010.

Google, virt good positioning of the group of competitors, close with losses limited (and small steps forward in the U.S.) in the context of a search advertising that you save in front of a display advertising that falls with a double digit pace. For the next quarter, the overall trend should continue and that as a virt budget projections provided by businesses, it is expected a new and more seasoned loss shy of optimism for the future. It should be remembered as previous estimates indicated ZenithOptimedia projected annual ’s online advertising amounted to -8.5%.